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Content marketing for podiatrists

Social media is certainly an important component of any business’s promotion strategy, therefore it wasn't surprising that an episode of the live show for Podiatry practitioners, PodCHatLive did devote the topic to social media for podiatry clinics. PodChatLive is a once weekly live stream on Facebook that is hosted by Craig Payne via Australia as well as Ian Griffiths from the United Kingdom. The hosts use a different guest on for every show and talk about a wide range of topics, answering queries which can be submitted in the Facebook feed. At the finish of the live, the recorded version is loaded to YouTube and also the audio versions uploaded as a podcast.

With the stream on social media, the hosts had a chat with Jill Woods and they discussed why health professionals often see marketing being a dirty word, and Jill gave some really good information about the way we may re-frame this and employ it for the benefit of the podiatry profession. Additionally they talked about the advantages and disadvantages of social media and discussed some of the different social media sites offered and the way to make use of them, and ultimately how they can be used for good by all. There was additionally a chat about how the professional/governing associations may or must use social media. Jill Woods first worked in marketing and advertising in 1988, some time before the internet came into existence and before she had ever heard the phrase podiatry. Since that time she has worked in several advertising and marketing specific roles and also trained as a podiatrist ahead of working as an associate in a podiatry clinic after which operating her own private clinic. Jill has extensively lectured on and about podiatry. She has since gained a Masters in adult training & education and started 5 different offline and online businesses in an attempt to find something that could fit with her nomadic lifestyle being a armed forces better half.


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