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2 Reasons How 3D Modeling Software Is Important In Design

Product configurations offer a highly interactive way for marketers to apply interactive 3D streaming technology. For personal, high-value purchases like cars or expensive running shoes, customers have the option to create and share with friends, family, or members of that specific brand community.

When brands empower customers to personalize their products, they can introduce gamification to their marketing. By incorporating gaming features like rewards, badges, leaderboards, and ratings to enhance engagement, brands can encourage healthy competition, and build customer loyalty.

But there needs to be a compelling reason to participate in the gamified experience, to begin with.

For instance, an athletic apparel brand trying to build a community of users on its platform can attract a significantly higher number of participants by offering a 3D configurator that plays more like a game and allows shoe fanatics to design and order a custom shoe.

Ease of Use and Efficiency

The digital design makes it easy to quickly apply a host of changes to each iteration, which usually involves only a click, selection, or toggle. The improved visualization offered through 3D modeling allows the user to preview these changes from all perspectives, making it easy to verify physical changes, functional changes, and sharpen aesthetics. 

While traditional designs are cumbersome and take longer to make, 3D modeling from allows the production of newer versions in under 15 minutes. The exceptional user-friendliness of leading 3D design platforms reduces the software learning curve, keeping teams agile, and reducing training time.  

Unparalleled Detail and Accuracy

3D models let teams construct any shape imaginable while retaining production capability and helping visions come together with relative ease. Modern 3D modeling provides a level of design depth that rough sketches or 2D designs cannot, such as improved control over details. It also lets engineers explore the physical aspects of a design without surrendering to physical limitations. 

On the collaboration side, meticulous details make it easier to convey the specifics behind a given design. Design teams are no longer in silos. They can easily communicate with other teams and stakeholders.