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What is a Marketing Consultant?

It is a function and series of processes used for creating, communicating, and delivering a product’s value to consumers, as well as managing provider-customer relationships. You can check this link to know about marketing consultants.

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It is the job of the consultant to devise strategies and provide solutions to any issue that prohibits effective advertising within or for an organisation.

The marketing consultant needs to have an in depth understanding of consumer behavior and motivations. It involves the use of market analysis to select a target market, understanding customer buying behaviors, and the provision of premium customer service.

There is a range of ways in which a business may operate their strategy; the most comprehensive is the holistic advertising strategy.

This concept views advertising as a complex system whereby it must be an integrated approach to four key components: relationship marketing, business marketing, societal marketing, and branding. Broken down, these are:

Relationship – building and maintaining strong customer relations to promote loyalty and retain customers.

Business – focused on relationships between organisations.

Social – the most contemporary strategy, this highlights the benefits to society (for example, that the product or service will do no harm)

Branding – showcasing the organisation’s philosophy for quality etc.